There are exactly 16,777,216 possible RGB colors. Scientists, designers and paint manufacturers have named a tiny fraction of them - cobalt blue, burnt sienna, cerulean. The rest are just numbers. We thought that seemed like a waste.
SwatchName is simple: pick any exact color, give it a name, and it's yours - permanently recorded, with a certificate to prove it. Nobody else can ever name that exact shade the same thing. It belongs to you.
Most people who name a color are marking something. The precise blush of a bridesmaid dress. The warm ochre of a nursery wall. The particular green of a childhood bedroom that no paint chart has ever quite captured. SwatchName gives those colors an official name, and a certificate worthy of framing.
It's also, genuinely, just a lovely thing to give someone. Personalised gifts are easy to get wrong - too generic, too perishable, or just not quite right. A named color is specific in a way almost nothing else is: it required someone to think carefully about a single, exact shade that means something.
Choose any color using the picker, hex code, or RGB values on the homepage. If it hasn't been named yet, hold it for up to seven days for free while you decide. When you're ready, purchase the naming and your certificate is generated immediately. You can also order a physical printed version - premium paper, ready to frame.
Couples, families and friends sometimes name several colors together, each choosing their own shade. Those can be combined into a single certificate, with all the swatches arranged in the order you choose.
SwatchName is built and run by a small independent team in the UK. Every naming goes through a quick review before appearing publicly on the site - purely to keep things civil. Your certificate is yours regardless, and you can always edit and resubmit if something doesn't pass first time.
If you have questions, ideas, or just want to say hello, the contact page is the place to go.
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