Cookie Policy

This page explains the cookies SwatchName uses. When you first visit, we ask you to choose between "Accept all" and "Essential only" - you can change your mind at any time using the link in the footer of any page.

Essential cookies

These are always on, because the site can't work without them. They don't require consent under UK/EU rules, as they're not used for tracking or advertising.

• Session & login cookies - keep you signed in and remember what you're holding while you shop.
• Locale preference - remembers whether you're browsing the UK or US version of the site.
• Cloudflare - our hosting/security provider uses a small number of cookies for basic security and to route your request to the right region. These aren't used to track you across other sites.
• Cookie consent - remembers the choice you make on this banner, so we don't ask you every time.

Analytics cookies (optional)

If you choose "Accept all", we load Google Analytics (GA4), which helps us understand how people use the site - which pages are popular, where visitors come from, and whether things are working as intended. This sets cookies that can identify your browser across visits to this site.

We don't use this data to advertise to you, and we don't sell it. If you choose "Essential only", none of this loads.

Changing your choice

You can change your cookie choice at any time - look for the "Cookie preferences" link in the footer.

Questions

If you have questions about this policy, the contact page is the place to go.